The digitization in production and sales will undoubtedly take a revolution in terms of two aspects, such as films produced and distributed. Until now, making movies, only for a rather exclusive group, and above all affordable, these structures have been characterized by the democratization process changed. The low investment for a simple film allow a variety of filmmakers entry, Tools on the Internet to distribute the film worldwide and make it for everyone at any time and any place available. Besides the development of the democratic process can be noted that a strong turnaround in the consumer behavior of the consumer takes the new and future users will be from passive consumers to active designers who not only entertain, but also wants to be employed. While streaming video and interactivity, especially in the young audience a downright boom trigger, the older audience tends to (yet) for classic television, in this group is increasing consumption of video on the Internet while also, but not in such extent as in the rapidly comparatively younger audience . In countless articles and lectures on the advantages and new possibilities of digital distribution euphorically welcomed and explained, particularly small and independent productions will benefit and thus the first major Hollywood studios defy. DIY (Do It Yourself) was the epitome of development, the small filmmakers suggests: Your film can be all over the world to be successful. However, comparing the old with the new system and to analyze the current developments in the network, it can hold summary: The future lies in the Internet, it offers unprecedented opportunities for filmmakers, never was the entry into the film business as simple and favorable as it is today. But there are still many question marks around the subject and there is a lot of hurdles and challenges to be overcome if we are on the global Internet marketplace. Funding and revenue models from the traditional system to start more and more wegzubrechen. This is the one with the decline in admissions to be done, but also with different user behavior. The Internet can not currently on the financing side, nor in the proceeds roughly the failures of the old field system. Above all, however, shows that the often-quoted real winners, namely the small film producers and “new filmmakers,” it is much harder, than previously assumed. That this is even longer than some had hoped to remain, has several reasons:

• With User Generated Content can be little or no money. Even the world's by far the leading video platform YouTube's strategy has changed and is now increasingly focused on premium content from studios and TV stations.
• Good will continue to earn more the best-selling items. With few exceptions, are niche products little or no income can produce.
• The number of users with broadband connections, at least the streaming video to DVD-quality permit, are still too low, a necessary mass.
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• restrict the potential of the Internet as a fast, easy, worldwide distribution is not possible.
• The decrease in film revenues is not per se with piracy and illegal downloads combined. Rather also play a changing usage patterns of consumers and missing or not fully legitimate offers a role.

If you want digital distribution and the benefits that result from use should be as a filmmaker such points Note:

• The digitization is Filmmaking and film distribution for nearly all possible. This increases the competition of course, a lot.
• cheap production and distribution costs will be much more short films give. Medium-sized films with budgets from taking strong, high-budget films only slightly: The middle of dünnt.
• For Internet distribution must not only against the many new low-budget productions in competition, even against the big blockbuster , online games, surfing the Internet and against the classic television.
• Successful digital distribution is needed, more so than in the old world, the development of a recovery and marketing strategy. Viral marketing alone is not enough.
• Should viral effects in Internet use, the film has this effect also can trigger.
• Only the best, most innovative and striking films will prevail. Everything else remains stuck in the data highway.
• If a product purely on digital channels are distributed, the production costs as low as possible. Until now has Business model not yet found what reliable Revenues reached.
• If you move into niches, is producing more fuel efficient. By digitizing, although for many the first time the prospect of attention, the actual chances of financial success, but because of the huge supply on the market is very low.
• advertising as the sole revenue source can be a fatal mistake out.