Film ist nicht Musik
With digital distribution and the innovations that the Internet enables, are often parallels between music and film industries considered. This presentation is a very condensed. Even the base of the two branches is another: the language of music is the same worldwide and in this sense also understandable as the filmic language. This opens up the world of music from the outset been a much larger market than is comparatively film is possible. The fact that the film is much more differentiated system of various return codes (such as language codes, cultural codes, visual and auditory codes) restringiert and he remains a global understanding is difficult. To take a simple example: The critically-acclaimed Oscar-winning Japanese film “Departures” sets in his subject matter primarily on local cultural and understandable code, sometimes in other cultures, such as the German, little, if not understood . Moreover, the film needs – because of the different languages – always an intermediary (subtitles, dubbing). U is the ratio, however, and adopted the music as a comparative value, this code is at once dissolved, because the German band “Tokio Hotel” solves Kreischhysterien true in Japan, the language barrier is also given here, however, on all of the culturally and linguistically divisive universally binding code of the code: the language of music. But here of course, the phenomenon of teen band is not to disregard, and certainly Japanese film world can be run successfully if it is the expectation of other cultures and adapt serve exactly this genre (eg: Japanese fighting techniques). Another reason why the two sectors with respect to their dissemination in the Internet can not be compared, on a technical level is to seek and find: Because the songs much smaller file sizes than films, has the legal or illegal downloading, and thus the spread much earlier. Even users with slow lines and can have these file sizes relatively easily up-or download, whereas the same procedure in a film much longer and better cables needed. To this process the film also easier, now arise only after the necessary technical resources. Conclusion: While the bandwidth for the streaming of music tracks for almost all users now have enough to need it for the film distribution still massive technical investment, and efforts to the video streaming on an equal level to enable and the global mass. Because more data traffic, for technical high-quality films is caused, there must be from the provider or VOD provider will spend more for it. Dan Rayburn of Businessofvideo.com counts with six cents per SD streaming and nine cents for high-definition streaming costs [1] . It follows that, due to lower traffic costs much music can earn money faster than movies. The global cost of traffic and data traffic caused by new compression techniques are used in the near future while back, but doubt is the difference between music and film distribution in terms of technical aspects always remain. Even the buying consumer diverges – not least because of the relevance of purchase: Because music sounds like the consumer is usually more to his willingness purchase will increase, since it assures the right of the title at any time to hear them. Anders is the image in the film: A film can be seen in the rule 1 o'clock-2 o'clock time to buy is correspondingly lower, since the consumer has other options: for example, borrow the movie or wait until it on free TV is broadcast . Sooner whole music albums were purchased, the user focuses mostly on a music track (eg, the Singleauskoppelung) and no longer on the whole album. In the music industry, it is for the Consumers – despite contrary efforts – now become possible also to purchase individual titles, the film may, however, always only as a collective work are offered. But consumers are more ready exactly for they wished favorite piece a euro than on the entire album at least 10-fold. This model is for the film is simply inapplicable, because movies can not be broken without its original sense to lose and thus be unattractive to buyers. As an additional argument for distinguishing the two markets, the different rights to the field are: For a film it is much more different rights to clarify or to acquire a comparative approach to the music. Film distribution is thus a lot more complex than music distribution and the comparison, the summary can be kept lagging. continue size=”1″
[1] Rayburn, Dan (2009.03.17.) Detailing Netflix's streaming Costs: Average Costs Movie Five Cents To Deliver. In: http://blog.streamingmedia.com/ the_business_of_online_vi/2009/03/estimates-on-what-it-costs-netflixs-to-stream-movies.html (Stand: 24.04.2009)

