1000 true fans

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fans are willing to pay more if they have a direct connection. [1] a way, the end of the Long Tail curve to escape, describes Kevin Kelly with his “1000 true fans” theory. He says that creative artists need 1000 true fans to get from his works live on. true Figure 61: The model of the 1000 real fans [2] A real fan is someone who is ready, all of the artists created works to buy someone special DVDs, posters, etc. to buy, events or concerts attended. A true fan is ready for $ 100 a year to pay for it and do so again next year. At 1000 fans, the artists / filmmakers on a $ 100,000 per year. To fans in 1000 to come with Kelly expects a new fan per day, is three years to $ 100,000. The new technologies and opportunities offered by the Internet, allow and permit direct relationship with the real fans. These possess the strength, the artist from the end of the Long tails to the front to be able to hoist. The constant contact with the fans is vital to ensure that it remains so. The “1000 true fans” rule works for the solo artist, once from the one-man show is a duo, the number of fans linear mitsteigen: 100% more members need 100% more fans. Kelly is concerned, that not every artist in direct contact with his fans wants or wants to maintain. They need a manager, mediator or agent. With new team members grows, the need for fans again. The number of fans is also dependent on the medium. While a painter with 500 fans to Auslangen can find, needs a filmmaker 5000 fans quickly to implement its project or to refinance. Kevin Kelly has a number of different artistic styles and Fananzahl compared with the potential revenue collected: true2 Figure 62: Fan number and potential revenue [3] < / a> While filmmakers are not listed, it is striking that it may take a very long time until the artist has built his fan base. Fans to find, manage and operate takes time that artists often do not have or do not want to afford and they often lose some time after the joy of fan contact. For most creative people want in the end but then more than 1000 fans who want to create a hit, film festivals and win attention and gain fame. Size=”1″