Transport
There are several technical ways in which digital content can reach the consumer. Due to the increased data traffic at broadband video transmission networks are required. Digital content can include fiber optic (FTTH – Fiber to the home), Powerline (via power networks), wireless networks (WLAN), mobile networks (3G), cable (DVB-C), satellite (DVB-S) and traditional phone lines (DSL) be obtained. On the Austrian market, the technology cable, fixed and mobile networks (DSL, 3G) at the most. To make cable a better utilization of the bandwidth to achieve, all analog circuits are replaced by digital (be). Digital cable operators such as UPC in Austria or Unity Media in Germany, against a monthly fee services such as television, telephony, VOD and the Internet generally in the package are available. On digital satellite (DVB-S) are almost exclusively visual and Toni breakpoint receive Internet reception is technically possible but it's currently on the market are not yet established. Since 1 9. 2008, for example, the company StarDSL similar cable provider combination packages with Internet, telephony and television. [1] by increasing bandwidth of Internet lines has been the reception of video content over the Internet and sparked a downright boom. Many Video platforms like YouTube, or Dailymotion.com myvideo.de from this development could benefit enormously and growth in user numbers. With the introduction of IPTV (Internet Protocol Television), it was also for Internet providers such as Telekom Austria in Austria, the German Telekom in Germany or – the relation of IPTV technology and services absolutely leading Internet provider – Orange in France possible, television programs and video-on-demand services. IPTV is a technology aimed at the underlying Internet Internet Protocol (IP) back and digital transmission of television programs and movies possible. The German IPTV market has tripled between the end of 2007 and the end of 2008 tripled, 536,000 customers used to television over the Internet. Telekom Austria has its own claims to about 75,000 customers aonTV. [3] TV and VOD services from providers such as Telekom Austria or UPC are designated as closed networks. The ISP is responsible for the content, distribution and quality of the IPTV signal. For use by providers are made available to set-top boxes needed. In open networks, is the free access to the contents in the foreground. Which transmission mode of transmission and what the race for the future consumers will do is stand still present after all other than a decision. While many experts and closed the bundled offers the best prospects predict put others on open networks and free choice for the customer. Avner Ronen, founder of the platform independent Media Center software “Boxe”, sees the future of video distribution in the clear and open Internet providers and criticized proponents of closed and linear TV systems (excerpt): “Bundled offering is not going away. What is going away is the traditional concept of a “channel” and the idea that the cable company is the one deciding what content is included in the bundle. As a cable channel your primary concern is your ability to negotiate your way into the basic cable package with as many cable operators, and to get the highest fee for it. The network infrastructure is a great asset. Their billing relationship with the user is another one. They should try to build their future business around these two foundations. In the same way that in the Internet age printing a newspaper is an inefficient way to deliver news, building a channel and programming a 24hr schedule is an inefficient way to offer video content. I understand it is a lucrative business. you invest in 1-3 originally produced (or exclusively licensed) core programs, come up with 5-7 to cheap produce shows, license a bunch of syndicated content, get cable companies to carry it and voila! You've got a great business. But this model breaks in an on-demand world, and while it may take a few years the change is inevitable. “ [4] Mark Cuban, CEO of the TV channel HDNet, in turn, sees weaknesses in many open networks on the Internet. Broadband The enormous needs, the multiple cause of HD video is normal surfing incidentally hardly allow. In addition, he criticized the poor quality of Videos and technical immaturity, the faultless streaming does not allow. As for quality broadband demand and Mark Cuban has not entirely wrong in my opinion. Bid providers in their service package VOD and streaming deals that guaranteed them a minimum quality and availability of the videos. Uses it offers streaming over the Internet line, often enough the offered bandwidth is not sufficient for error-free film to allow consumption. Regardless of open or closed networks must not be forgotten that broadband networks, for HD movies are absolutely necessary, mostly often only in urban areas available. By the same mobile network capacity and the same reliability as fixed lines reached, will take some time pass. Conclusion: Many people already have an Internet connection, whether this also for video streams beyond the stamp size is sufficient, but in many cases doubtful. So for a standard-definition stream aon.tv of Telekom Austria for at least 3-4 Mbit (= 3072 – 4096 kbit / s) fast lines are needed. If a second parallel stream used (eg for recording) doubled the demand for bandwidth. Despite the use of new compression methods, such as H264, increases in HD streams of broadband demand again significantly. One of the sponginess of the terms “broadband Internet” is the fact that in Austria, according to the definition of broadcasting and telecoms regulator GmbH, the term from a speed of more than 144 kbit / s is awarded. [5] next
< a href = "# _ftnref1"> [1] See http://www.stardsl.de/triple -play.html (Stand: 28.12.2008) [2] Grinschgl, Dr. Alfred / Serentschy, Dr. Georg (2008): Communications Report 2007. Broadcasting and telecommunications regulatory Ltd., 183 [3] oV (2009.05.07.): Telekom Austria reported 75,000 customers aonTV. In: http://derstandard.at/?url=/?id=1241622146376 (as of 19.05. 2009) [4] Ronen, Avner (2009.03.21.): A lively debate with Mark Cuban. In: http://blog.boxee.tv/2009/03 / 21/a-lively-debate-with-mark-cuban / (Stand: 04.04.2009) [5] oV (2008): RTR Telekom Monitor 4. Quarter of 2008. Broadcasting and telecommunications regulatory GmbH, 33
