Demokratisierung
Digitization has also in the film production with few changes brought about. The conditions posed by the digital revolution, in part, allow simpler and more cost-effective work for the filmmaker. Had a few years ago only a few thousand Euros for the rental of the camera output, so you get today for the same money for a digital camera purchase. The entrance into the world of producing affordable, due to the production – at least in theory – strictly in the realm of possibility awareness. Never before has it been so easy and cheap movies. And especially for the amateur, it suddenly became affordable to make films, including the professional, technical quality criteria and they come very close. In his bestseller “The Long Tail” Chris Anderson writes about the new producers, and three mechanisms of action, the effect of the long tails effect. The Long Tail is that, combined with the democratization of production and distribution, the sum of all the niche products in the future will be more important than the sum of hit products. The Long Tail concept in statistics describes a curve in the header is very steep, but then quickly drops off and goes to zero but never reaches zero. Anderson describes the Long Tail effect, as follows: In the statistics are Such frequency distribution curves for “Long Tailed” because the tail of the curve compared to its peak is very long, a veritable rat's tail. I concentrated on these “tail” made him a regular term, and the “Long Tail” was born. [1] 
Figure 34: The Long Tail [2] Anderson based on his findings Bestsellers cited three main factors: 
Figure 35: The three mechanisms of action of the Long Tails [3] On the one hand, today everyone the necessary inputs fall back, needed to produce something. Everyone will with affordable hardware and software suddenly become producers. As a pioneering example of this democratization process in the Internet Anderson leads the online encyclopedia Wikipedia on. Until that time it always was, the big publishing houses large and thus normative reference works to relocate, but now, the world – not authorized by the publishers – just open collective that product. Based on this example can be statuieren that replacing elite experts now the open group, in addition to those mentioned above, experts also include interested lay people, and so is the meaning of the ancient Greece of the demos the central role. Instead of clearly delineated lines of authority, Wikipedia depends on radical Decentralization and self-organization – open source in its purest form must encyclopedias start to fossilize the moment they're printed on a page. But add Wiki software and some helping hands and you get something self-repairing and almost alive. A different production model creates a model that's fluid, fast, and free fixable. [4] democratization is the epitome of all activities aimed at is, authoritarian power structures should be replaced by forms of control of domination “bottom” of social participation, cooperation and – Wherever possible – through free self-determination. [5] In reference to Wikipedia and the so-called democratization of knowledge, notes Hans-Ulrich Wehler, however, critical of the fact that ” citizens with the information overload does not begin when they have not learned to deal with it. You must make choices, to interpret. This requires the intellectual skills required, with the technical access to information have nothing to do. “ [6] On the other hand, is the strength of the long tails in the width of the range. The online distribution makes huge savings in the sale process, as is the digitization of no more stock is needed. Movies or music CDs rather than in limited business premises on servers with virtually unlimited capacity. A special software is the infinite amount of data for the customer cataloged and processed. High rents for shops and expensive transport costs for goods such as DVDs, CDs or books omitted completely. That the traditional retail because of the limited storage space for sets Bestsellers appears logical. Finally, the 80/20 principle [7] apply here too: With 20 percent of the products obtained 80 Per cent of turnover and profit. The remaining 80 percent of the products are therefore mostly due to lack of profitability and traditional shops are often not distributed. The force of the long tails, according to Anderson, however, exactly these 80 per cent since the first has not yet been served potential demand can be served. Warehouse and distribution costs of online traders tend to zero, and therefore its range infinitely many titles, without it comes to cost explosions. Sun lists Apple's iTunes Store currently over eight million music titles. You can even Walmart, one of the biggest traditional merchants in the U.S., with 10,000 CDs on the shelves [8] is far from that. The third mechanism of action of the long tails says that through the digital distribution the shape of the demand curve changes. Customers who appreciate and niche products to buy, will do more than mass-produced goods, since in niches by simplifying the distribution much more unusual, their requirements corresponding products. And since these products better meet their preferences, they are more like this query. The shape of the long tails that is changing so that the curve is still steep at the beginning and the tail is even longer and even thicker. The bestseller and top hits to lose the niche products, According to Anderson, the end of Blockbuster and the chance of amateur and independent producers. 
Figure 36: The shape of the demand curve will change to [9] A in t
he relevant media as a revolutionary and positive propagated Long Tail, however, also brings challenges with it and it works in reality by far not as good as the theory we believe. A critical analysis of the targeted long tails, as well as contrary opinions on this model and the actual impact on the film industry are detailed in Chapter Myth Long Tail section. href=”http://digitalfilmdistribution.com/grundlagen/strukturwandel-der-filmindustrie/nomicrolow-budget-filme/” next
[1] Anderson, Chris (2006): The Long Tail – The long tail, 11 [2] Anderson, Chris ( no date): About Me In: http://www.thelongtail.com/about.html (Stand: 12:12 .2009) [3] Anderson, Chris (2006): The Long Tail – The long tail, 67 [4] Pink, Daniel H. (2005): The Book stops here. In: http://www.wired.com/wired/ archive/13.03/wiki.html? pg = 2 & topic = & topic_set wiki = (Stand: 05.05.2009) [5] Vilmar, Fritz (1973 ): Strategies of democratization. Volume I, 102 [6] Ewert, Burkhard / Müller, Anja (2001.01.22.): Interview: No real revolution. In: http://www.handelsblatt.com/archiv/interview-keine-echte-revolution; 452378 (Stand 12.02.2009) [7] According to the Pareto principle, represent 20% of customers of a company 80% of the turnover. 20% of websites on the Internet account for 80% of data volume. 80% of the processing in a computer by 20% of orders processed. [8] Anderson, Chris (2006): The Long Tail – The long tail, 8 [9] Elberse, Anita (2008.07.29.): The Tale of Long Tail. in: Harvard Business manager, 32Digitization has also in the film production with few changes brought about. The conditions posed by the digital revolution, in part, allow simpler and more cost-effective work for the filmmaker. Had a few years ago only a few thousand Euros for the rental of the camera output, so you get today for the same money for a digital camera purchase. The entrance into the world of producing affordable, due to the production – at least in theory – strictly in the realm of possibility awareness. Never before has it been so easy and cheap movies. And especially for the amateur, it suddenly became affordable to make films, including the professional, technical quality criteria and they come very close. In his bestseller “The Long Tail” Chris Anderson writes about the new producers, and three mechanisms of action, the effect of the long tails effect. The Long Tail is that, combined with the democratization of production and distribution, the sum of all the niche products in the future will be more important than the sum of hit products. The Long Tail concept in statistics describes a curve in the header is very steep, but then quickly drops off and goes to zero but never reaches zero. Anderson describes the Long Tail effect, as follows: In the statistics are Such frequency distribution curves for “Long Tailed” because the tail of the curve compared to its peak is very long, a veritable rat's tail. I concentrated on these “tail” made him a regular term, and the “Long Tail” was born. [1]
Figure 34: The Long Tail [2] Anderson based on his findings Bestsellers cited three main factors: Figure 35: The three mechanisms of action of the Long Tails [3] On the one hand, today everyone the necessary inputs fall back, needed to produce something. Everyone will with affordable hardware and software suddenly become producers. As a pioneering example of this democratization process in the Internet Anderson leads the online encyclopedia Wikipedia on. Until that time it always was, the big publishing houses large and thus normative reference works to relocate, but now, the world – not authorized by the publishers – just open collective that product. Based on this example can be statuieren that replacing elite experts now the open group, in addition to those mentioned above, experts also include interested lay people, and so is the meaning of the ancient Greece of the demos the central role. Instead of clearly delineated lines of authority, Wikipedia depends on radical Decentralization and self-organization – open source in its purest form must encyclopedias start to fossilize the moment they're printed on a page. But add Wiki software and some helping hands and you get something self-repairing and almost alive. A different production model creates a model that's fluid, fast, and free fixable. [4] democratization is the epitome of all activities aimed at is, authoritarian power structures should be replaced by forms of control of domination “bottom” of social participation, cooperation and – Wherever possible – through free self-determination. [5] In reference to Wikipedia and the so-called democratization of knowledge, notes Hans-Ulrich Wehler, however, critical of the fact that ” citizens with the information overload does not begin when they have not learned to deal with it. You must make choices, to interpret. This requires the intellectual skills required, with the technical access to information have nothing to do. “ [6] On the other hand, is the strength of the long tails in the width of the range. The online distribution makes huge savings in the sale process, as is the digitization of no more stock is needed. Movies or music CDs rather than in limited business premises on servers with virtually unlimited capacity. A special software is the infinite amount of data for the customer cataloged and processed. High rents for shops and expensive transport costs for goods such as DVDs, CDs or books omitted completely. That the traditional retail because of the limited storage space for sets Bestsellers appears logical. Finally, the 80/20 principle [7] apply here too: With 20 percent of the products obtained 80 Per cent of turnover and profit. The remaining 80 percent of the products are therefore mostly due to lack of profitability and traditional shops are often not distributed. The force of the long tails, according to Anderson, however, exactly these 80 per cent since the first has not yet been served potential demand can be served. Warehouse and distribution costs of online traders tend to zero, and therefore its range infinitely many titles, without it comes to cost explosions. Sun lists Apple's iTunes Store currently over eight million music titles. You can even Walmart, one of the biggest traditional merchants in the U.S., with 10,000 CDs on the shelves [8] is far from that. The third mechanism of action of the long tails says that through the digital distribution the shape of the demand curve changes. Customers who appreciate and niche products to buy, will do more than mass-produced goods, since in niches by simplifying the distribution much more unusual, their requirements corresponding products. And since these products better meet their preferences, they are more like this query. The shape of the long tails that is changing so that the curve is still steep at the beginning and the tail is even longer and even thicker. The bestseller and top hits to lose the niche products, According to Anderson, the end of Blockbuster and the chance of amateur and independent producers. Figure 36: The shape of the demand curve will change to [9] A in the relevant media as a revolutionary and positive propagated Long Tail, however, also brings challenges with it and it works in reality by far not as good as the theory we believe. A critical analysis of the targeted long tails, as well as contrary opinions on this model and the actual impact on the film industry are detailed in Chapter Myth Long Tail section. href=”http://digitalfilmdistribution.com/grundlagen/strukturwandel-der-filmindustrie/nomicrolow-budget-filme/” next
[1] Anderson, Chris (2006): The Long Tail – The long tail, 11 [2] Anderson, Chris ( no date): About Me In: http://www.thelongtail.com/about.html (Stand: 12:12 .2009) [3] Anderson, Chris (2006): The Long Tail – The long tail, 67 [4] Pink, Daniel H. (2005): The Book stops here. In: http://www.wired.com/wired/ archive/13.03/wiki.html? pg = 2 & topic = & topic_set wiki = (Stand: 05.05.2009) [5] Vilmar, Fritz (1973 ): Strategies of democratization. Volume I, 102 [6] Ewert, Burkhard / Müller, Anja (2001.01.22.): Interview: No real revolution. In: http://www.handelsblatt.com/archiv/interview-keine-echte-revolution; 452378 (Stand 12.02.2009) [7] According to the Pareto principle, represent 20% of customers of a company 80% of the turnover. 20% of websites on the Internet account for 80% of data volume. 80% of the processing in a computer by 20% of orders processed. [8] Anderson, Chris (2006): The Long Tail – The long tail, 8 [9] Elberse, Anita (2008.07.29.): The Tale of Long Tail. in: Harvard Business manager, 32Digitization has also in the film production with few changes brought about. The conditions posed by the digital revolution, in part, allow simpler and more cost-effective work for the filmmaker. Had a few years ago only a few thousand Euros for the rental of the camera output, so you get today for the same money for a digital camera purchase. The entrance into the world of producing affordable, due to the production – at least in theory – strictly in the realm of possibility awareness. Never before has it been so easy and cheap movies. And especially for the amateur, it suddenly became affordable to make films, including the professional, technical quality criteria and they come very close. In his bestseller “The Long Tail” Chris Anderson writes about the new producers, and three mechanisms of action, the effect of the long tails effect. The Long Tail is that, combined with the democratization of production and distribution, the sum of all the niche products in the future will be more important than the sum of hit products. The Long Tail concept in statistics describes a curve in the header is very steep, but then quickly drops off and goes to zero but never reaches zero. Anderson describes the Long Tail effect, as follows: In the statistics are Such frequency distribution curves for “Long Tailed” because the tail of the curve compared to its peak is very long, a veritable rat's tail. I concentrated on these “tail” made him a regular term, and the “Long Tail” was born. [1]
Figure 34: The Long Tail [2] Anderson based on his findings Bestsellers cited three main factors: Figure 35: The three mechanisms of action of the Long Tails [3] On the one hand, today everyone the necessary inputs fall back, needed to produce something. Everyone will with affordable hardware and software suddenly become producers. As a pioneering example of this democratization process in the Internet Anderson leads the online encyclopedia Wikipedia on. Until that time it always was, the big publishing houses large and thus normative reference works to relocate, but now, the world – not authorized by the publishers – just open collective that product. Based on this example can be statuieren that replacing elite experts now the open group, in addition to those mentioned above, experts also include interested lay people, and so is the meaning of the ancient Greece of the demos the central role. Instead of clearly delineated lines of authority, Wikipedia depends on radical Decentralization and self-organization – open source in its purest form must encyclopedias start to fossilize the moment they're printed on a page. But add Wiki software and some helping hands and you get something self-repairing and almost alive. A different production model creates a model that's fluid, fast, and free fixable. [4] democratization is the epitome of all activities aimed at is, authoritarian power structures should be replaced by forms of control of domination “bottom” of social participation, cooperation and – Wherever possible – through free self-determination. [5] In reference to Wikipedia and the so-called democratization of knowledge, notes Hans-Ulrich Wehler, however, critical of the fact that ” citizens with the information overload does not begin when they have not learned to deal with it. You must make choices, to interpret. This requires the intellectual skills required, with the technical access to information have nothing to do. “ [6] On the other hand, is the strength of the long tails in the width of the range. The online distribution makes huge savings in the sale process, as is the digitization of no more stock is needed. Movies or music CDs rather than in limited business premises on servers with virtually unlimited capacity. A special software is the infinite amount of data for the customer cataloged and processed. High rents for shops and expensive transport costs for goods such as DVDs, CDs or books omitted completely. That the traditional retail because of the limited storage space for sets Bestsellers appears logical. Finally, the 80/20 principle [7] apply here too: With 20 percent of the products obtained 80 Per cent of turnover and profit. The remaining 80 percent of the products are therefore mostly due to lack of profitability and traditional shops are often not distributed. The force of the long tails, according to Anderson, however, exactly these 80 per cent since the first has not yet been served potential demand can be served. Warehouse and distribution costs of online traders tend to zero, and therefore its range infinitely many titles, without it comes to cost explosions. Sun lists Apple's iTunes Store currently over eight million music titles. You can even Walmart, one of the biggest traditional merchants in the U.S., with 10,000 CDs on the shelves [8] is far from that. The third mechanism of action of the long tails says that through the digital distribution the shape of the demand curve changes. Customers who appreciate and niche products to buy, will do more than mass-produced goods, since in niches by simplifying the distribution much more unusual, their requirements corresponding products. And since these products better meet their preferences, they are more like this query. The shape of the long tails that is changing so that the curve is still steep at the beginning and the tail is even longer and even thicker. The bestseller and top hits to lose the niche products, According to Anderson, the end of Blockbuster and the chance of amateur and independent producers. Figure 36: The shape of the demand curve will change to [9] A in the relevant media as a revolutionary and positive propagated Long Tail, however, also brings challenges with it and it works in reality by far not as good as the theory we believe. A critical analysis of the targeted long tails, as well as contrary opinions on this model and the actual impact on the film industry are detailed in Chapter Myth Long Tail section. href=”http://digitalfilmdistribution.com/grundlagen/strukturwandel-der-filmindustrie/nomicrolow-budget-filme/” next
[1] Anderson, Chris (2006): The Long Tail – The long tail, 11 [2] Anderson, Chris ( no date): About Me In: http://www.thelongtail.com/about.html (Stand: 12:12 .2009) [3] Anderson, Chris (2006): The Long Tail – The long tail, 67 [4] Pink, Daniel H. (2005): The Book stops here. In: http://www.wired.com/wired/ archive/13.03/wiki.html? pg = 2 & topic = & topic_set wiki = (Stand: 05.05.2009) [5] Vilmar, Fritz (1973 ): Strategies of democratization. Volume I, 102 [6] Ewert, Burkhard / Müller, Anja (2001.01.22.): Interview: No real revolution. In: http://www.handelsblatt.com/archiv/interview-keine-echte-revolution; 452378 (Stand 12.02.2009) [7] According to the Pareto principle, represent 20% of customers of a company 80% of the turnover. 20% of websites on the Internet account for 80% of data volume. 80% of the processing in a computer by 20% of orders processed. [8] Anderson, Chris (2006): The Long Tail – The long tail, 8 [9] Elberse, Anita (2008.07.29.): The Tale of Long Tail. in: Harvard Business manager, 32
